Preventing Shoplifting at Grocery Stores
Through Environmental Design
Andy Christ
January 2001
Because grocery stores have a small profit
margin on the goods they sell it is imperative for shrinkage
to kept at a minimum. With a profit margin of 5%, a store
with twenty dollars of loss a day must increase sales by
120,000 dollars to break even (OBlock p.197). In my
two years of working for a grocery store, I have seen the
effects that design can have on the operations in the store.
Properly designing the store will not eliminate shoplifting
but will help reduce it. Here are some ideas in designing
a store.
Design of the store needs to be considered.
Stores need to have a security professional come in and
work with engineers and design a plan for the store. The
plan of the store should do the following. Access to the
offenders target should be time consuming (OBlock
p.200). This could include a set path from the entrance
that the shoppers must follow at first by eliminating shortcuts
directly from the entrance to other areas of the store.
Doing this would discourage the shoplifter who comes in
fast, grabs a specific item, and leaves quickly through
the entrance (Christman). Places where the offender could
conceal themselves should be eliminated (OBlock p.200).
Public restrooms should be placed close to the front of
the store where more people can see who goes in and out.
The necessity, placement, and type of security devices should
be determined and incorporated into the design of the structure
(OBlock p.200). The store perimeter should have a
fence or some other barrier around it so as to limit the
access to the store. Windows should be limited to the front
of the store. Doors should also be limited to the main doors
and emergency exits that are properly alarmed and labeled.
Displaying merchandise near doorways and crowded
aisles that obstruct views should be avoided. Mirrors can
be used in areas to see around corners, or to make the potential
shoplifter think they are being watched (like a camera behind
the mirror). The goal of this would be to change the behavior
of potential shoplifters (Henslin p. 141). Electronic tags
are a possibility for the small, expensive items that grocery
stores sell like health and beauty products and cigarettes.
Signs and posters can be used to reinforce
security messages. Signs should not only be placed where
employees will see them. Signs placed around the store reinforce
to the customer that the store is serious about security.
Such signs could say "We prosecute shoplifters"
in large writing. Also, other signs encouraging parents
to watch what their children are doing, and signs that encourage
other customers to notify an employee if they see someone
shoplifting are good ideas (Shoplifting).
Finally, the use of cameras and lighting is
important. Cameras should be placed in a fiberglass bubble
so the offender cannot see the camera itself. Also, the
bubbles should be placed low enough so the potential offender
can see that they are there. There should be at least one
bubble in every aisle, close to cash registers, cigarettes,
and the health and beauty products. The lighting in the
whole store needs to be good enough so there are no corners
with shadows or dark hallways. The lights should run down
the aisles not across. By running the lights down the aisle,
the shadows would be eliminated.
Shoplifting is very common in grocery stores,
especially now that grocery stores are expanding the scope
of goods they carry and size of their stores. The small
items and large size of most stores are factors that make
stopping shoplifting difficult. Warehouse clubs, like Sams
Club, have an employee stationed at the exit to check that
the receipt matches what is being taken out of the store.
In grocery stores this would be impractical to apply the
same way because of the large amount of goods that are purchased
and the frequency that customers leave the store. Perhaps
an employee at the exit just to check for a receipt would
stop certain shoplifters but not all. Also, the employees
are not able to act as sales clerks and give customers personal
attention as smaller retail stores can. These are difficulties
with the size and scope of the grocery stores. Stopping
all shoplifters is impossible but through environmental
design shoplifting can be reduced.
Works Cited
Christman, J., Sennewald, C. (No date). The
Mechanics of Shoplifting [Online] Available: http://www.iapsc.org/
[1999, May 1].
Henslin, J. (1997). Sociology: A Down To
Earth Approach. Boston: Allyn and Bacon.
McGoey, C. (No date). Shoplifting Facts
[Online] Available: http://www.crimedoctor.com/shoplifting.htm.
Minion, R. ed. (1998). Protection Officer
Training Manual. Boston: Butterworth-Heinemann.
OBlock, R., Donnermeyer, J., Doeren,
S. (1991). Security and Crime Prevention. Boston:
Butterworth-Heinemann.
Shoplifting Prevention (No date). [Online] Available:
http://www.ci.richmond.va.us.POLICE/CRIME/SHOPLIFT.HTM
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