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BY Mark Deane and Frank Figliuzzi, SecurityMagazine.com

Event security has evolved well beyond the standard uniformed officers, access control and incident response.

Today’s event security professionals are strategists who use intelligence driven risk-based models to mitigate threats by identifying and addressing gaps and vulnerabilities.

Successful event security planners practice a holistic approach combining physical protection of people and property, from obvious threats of terror and violence, along with the subtle art of protecting brand and reputation. Such an approach necessarily includes protest planning.

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If not managed properly, a protest can not only upstage your event but may become the only event that anyone will remember.

Activism of all stripes is on the rise as our increasingly polarized and partisan society seems driven by growing socio-economic and political disparities.

Special events act as a magnet to those who seek a prominent stage where they can showcase their cause and maximize their audience. Recent media reporting is filled with examples of protests that become the headlines at corporate, academic, sporting, political and other events.

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In April 2018, the Wells Fargo annual shareholders meeting drew the attention of angry protestors in Des Moines, Iowa.

Despite the scandal plagued bank’s practice of keeping its meeting location close to the vest until the last minute, protestors still learned of the location and showed up in force.

Chants of “Wells Fargo you’re the worst, put people and the planet first” were heard throughout the lobby of the Marriott hotel hosting the meeting.  Protesters playing plastic trombones added to the din.

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